Monday, March 10, 2008

Sliced Bread & Other Marketing Delights

A TED lecture by author/speaker Seth Godin on marketing in an era when the old “TV-industrial complex” is no longer as effective at reaching consumers as it once was.

Godin has a blog (who doesn’t?) by the way, which is worth checking out for its eclectic mix of provocative ideas about advertising, communications, and… stuff.