Tuesday, May 27, 2008

Appealing to Assholes

Here’s a rather unconventional advertising pitch. Kieffe and Sons, a Ford dealership in Mojave, California, has a new radio ad in which they try to court Christian car buyers by announcing that they believe that non-Christians in America should “sit down and shut up.” What that has to do with purchasing a Ford escapes me, but I suppose it might be appealing to a certain demographic. I guess we’ll see if “any publicity is good publicity” as received wisdom would have us believe. More here.